Endy’s Sleep-Inspired Gifting Experience with Giftagram
Endy, Canada’s leading online mattress brand, is renowned for its commitment to providing exceptional sleep solutions.
Extending this commitment beyond their products, the Endy Customer Experience Team partnered with Giftagram to elevate their customer gifting strategy to create memorable touchpoints that inspire loyalty and drive engagement.
The goal:
Strengthening Customer Relationships
Endy sought to go beyond traditional customer service by implementing a thoughtful gifting strategy that reflected their brand values of comfort, quality and convenience. The goal was to delight their customers while encouraging positive reviews on Google, helping to enhance their online presence.
The solution:
A Custom Gift Experience
With Giftagram, Endy curated a selection of bespoke gifts that aligned perfectly with their brand’s focus on sleep and rejuvenation. The curated and branded collection included premium gifts from Fable, Cuddle and Kind and Wild One —all carefully chosen to embody the essence of rest and the importance of family at home that Endy represents.
Giftagram’s platform enabled Endy’s Customer Experience Team to send gifts seamlessly through a branded digital gifting experience and personalized gift message, making the gifting process memorable and aligned with the company’s identity.
The outcome:
Meaningful Connections and Measurable Results
By leveraging Giftagram’s intuitive platform, Endy’s team created a seamless and impactful gifting campaign that:
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Encouraged Endy customers to leave glowing reviews on Google, boosting the brand’s online visibility. The gift campaign positively impacted sentiment and contributed to an increase in Endy's Google reviews from 4.1 to 4.7 stars.
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Strengthened customer relationships through thoughtful, personalized gestures.
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Reinforced Endy’s brand identity by curating gifts that align with their core values.
Recipient Thank You Messages:
“Giftagram's platform made it incredibly easy for our team to connect with customers in a meaningful way.
The personalized gifting experience not only delighted our customers but also aligned perfectly with our brand’s mission to provide comfort and care.”
Erin Gray - Senior Vice President, Customer Experience, ENDY
Endy's partnership with Giftagram has proven that thoughtful gifting can be a powerful tool for building loyalty and enhancing brand perception, setting a new standard for customer engagement by delighting customers and aligning with brand mission.