The holiday season is about more than just celebration. For organizations, it's also a time to express gratitude towards employees, clients, and partners through thoughtful gifting. This year, we’re seeing three significant trends shaping the corporate gifting landscape, each reflecting deeper societal values and an evolution in the business community's approach to giving. These trends—prioritizing wellness, committing to sustainable gifts, and shopping local, are thoughtful, intentional ways of showing appreciation to those that make the business run.
Maximizing Wellness
The gift of wellness is a thoughtful nod to the importance of self-care and mental well-being. More than just a fad, corporate wellness gifting reflects our collective need to slow down and prioritize personal well-being. When a business chooses a gift that nurtures the mind, body, and soul, it sends a strong message of empathy and support, as well as granting the permission and encouragement to unwind and recharge.
For employees, clients and partners, wellness gifts offer an opportunity for genuine self-discovery and healing. They can act as a gentle reminder that “me time” is not a luxury, but a necessity, particularly during a bustling holiday season. It encourages a moment of pause, and turns the act of gifting into a reflection of a company’s values and culture.
Our Top Pick:
Loftie Sleep Clock, $149
The Loftie Sleep Clock is more than just an alarm—it's a holistic approach to better sleep and mornings. With features that promote relaxation without the distraction of smartphones, it encourages a healthier work-life balance. Gifting the Loftie to employees or clients not only shows an investment in their well-being but also promotes productivity and mindfulness in their daily routines.
A Greener Future
As consumers are increasingly voting with their wallets, the trend towards sustainable gifting, particularly within the corporate world, has never been more important. A greener future isn't just about gifts that are recyclable or made from sustainable materials; it's about embracing a broader ethos that aligns with responsibility, care, and thoughtfulness towards our planet. When businesses choose to gift sustainably, they are making a statement about their values. These choices resonate with employees, clients, and stakeholders, reflecting a brand that's aware of its social responsibilities and is proactive in its approach.
"Companies are focused on their environmental impact more than ever - and this carries into how they gift. A gift is a representation of your company, and the extra layer of social responsibility is a nice touch" - Nicole Boyle, Partnership Manager at Giftagram
Sustainable gifting helps businesses enhance brand perception and build lasting relationships with those who share these values. Aligning with environmentally friendly practices and gifts can have a profound impact on how a company is viewed. It sends a clear message: "We care, and we're doing our part." By integrating sustainability into holiday gifting, businesses can foster deeper connections with clients and employees who value environmental stewardship. It's a powerful way to stand out, and turn the act of giving into a celebration of shared values and forward-thinking responsibility.
Our Top Pick:
Lettuce Grow Farmstand, $474
The Lettuce Grow Farmstand revolutionizes the way we approach urban farming, allowing individuals to cultivate fresh produce right in their homes or offices. This innovative, self-watering system requires minimal effort, making it perfect for those with or without a green thumb. Gifting the Farmstand to corporate partners or employees underscores a commitment to sustainability, health, and innovative solutions, making it a standout choice in the realm of corporate gifting.
Celebrating with Homegrown Treasures
Shopping local is a celebration of community spirit and local businesses. When we choose to shop local, we're doing more than selecting a one-of-a-kind gift; we're investing in our community. Oftentimes, these gifts aren't just products; they're stories, cultural expressions, and symbols of resilience. A gift from a local business is a gift that carries the heartbeat of your community.
Gifting homegrown treasures reflects positively on a business’ brand in a multitude of ways. It shows a commitment to community and a desire to uplift local economies. Clients and employees notice when a gift has that personal touch, knowing that it's been specially selected, and contributes to a greater cause. Shopping local builds bridges that bring people closer together, affirms shared values, and strengthens community bonds. In the process, it enhances the organization’s brand reputation as one that cares about more than just the bottom line.
Take this holiday season as an opportunity to express more than just gratitude. It’s a chance to showcase company values and shared commitments through purposeful gifting. When you’re selecting gifts for your employees, clients or partners, remember that you’re sharing messages that echo brand values and an appreciation for those you work with.
Our Top Pick:
Kanel Voyager Spice Collection, $38
The Kanel Voyager Spice Collection invites taste enthusiasts on a culinary journey, bringing together a curated selection of world-class spices. Each blend is meticulously sourced, ensuring unparalleled quality and authenticity. As a corporate gift, it not only elevates the recipient's culinary adventures but also signifies a gesture of sophisticated taste and appreciation for global flavors.
Discover more of this year’s top gifts with our Holiday Gifting Trend Report.
Looking to kickstart your holiday gifting program this year? Don’t get stuck giving last minute gifts. Watch our latest webinar on Getting Creative with Holiday Gifting for tips and tricks to get ahead of the holiday season and give thoughtful gifts on a budget.
Experience the Giftagram Difference
Giftagram makes it easy to show appreciation through memorable unboxing experiences. Their full-service corporate gifting platform allows users to effortlessly send gifts, manage delivery progress, and track spending. Choose from thousands of premium and best in-class gifts, hand picked by their curation team. Click here to learn about plans and pricing.
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